LinkedIn Headline Counter

What makes a strong LinkedIn headline?

• Role + specialty + value — "Senior Product Designer · Design Systems · Helping teams ship faster" beats "Product Designer".
• Keyword-rich — LinkedIn search ranks headline content heavily. Include the role title someone would search for.
• Pipe-separated structure — `Role | Specialty | Outcome` reads cleanly on every surface.
• One emoji max — sparingly used emojis catch the eye; more than one looks cluttered.
• No buzzwords — "guru, rockstar, thought leader" are deprioritized by LinkedIn's algorithm and trigger eye rolls.

Examples by role

• Engineer: "Staff Software Engineer · Distributed Systems · Building developer tools at Acme · ex-Stripe"
• Designer: "Senior Product Designer · Design Systems · Currently @ Acme, sharing weekly notes on craft"
• Marketer: "Content Marketing Lead · B2B SaaS · I help category leaders publish without burning out"
• Founder: "Founder @ Acme (we're hiring 2 engineers) · Building tools for B2B sales teams · ex-Stripe"

What changes when you hit 220

Going over 220 means LinkedIn truncates with an ellipsis. On mobile, the visible cutoff is narrower than 220 chars — the search-result preview above mimics the ~150-char mobile cutoff where your headline becomes "Senior Product Designer · Design Sys…" — so structure the highest-value content (role + specialty) in the first 100 chars.