Question 1

What's schema markup?

Accepted Answer

Structured data using the schema.org vocabulary that tells search engines what each page is about. Google uses it to show rich results (FAQ accordions, recipe stars, product price/availability, etc.) in search.

Question 2

Where do I put the JSON-LD?

Accepted Answer

Inside a <script type="application/ld+json"> tag in your page's <head>. Multiple types can be combined in one array or one script per type — Google handles both.

Question 3

How do I test it?

Accepted Answer

Use Google's Rich Results Test (search.google.com/test/rich-results) and the schema.org validator (validator.schema.org). Both accept pasted JSON-LD.

Type	Rich result
Article	Top-stories carousel, AMP-rich result
FAQPage	Accordion below your search snippet
Product	Star rating + price + availability
LocalBusiness	Knowledge panel with hours, map, phone
Recipe	Recipe card with photo, rating, cook time
HowTo	Step-by-step with images
Event	Event listing with date, location
BreadcrumbList	Path display in the search snippet URL

Schema Markup Generator

What each schema unlocks

Best practice

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